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2 hits:
Working Paper

Umbrella Branding and the Provision of Quality

Hendrik Hakenes, Martin Peitz
CESifo, Munich, 2004
CESifo Working Paper No. 1373

Working Paper

Selling Reputation When Going out of Business

Hendrik Hakenes, Martin Peitz
CESifo, Munich, 2004
CESifo Working Paper No. 1213